Ms Fit focuses on dress code etiquette when
it gets to young female graphic designers who are finishing their studies.
The target market consists of females between the ages of 20 - 25 and entering
the graphic design industry. Ms Fit is all about fitting young designers to the
grid of appropriate dress code etiquette - creative but still professional. Direct
mailer will be sent to young designers in four phases with the goal to get them to
participate in dress code etiquette classes. The logo communicates the importance of design
to fit the grid just like a designer must fit a specific grid.
The four phases and print applications:
Phase 1 is only a teaser to get the first
response from the client and to test interest. This phase consists of a postcard and
envelope that illustrate whether contrast when a designer fits to the grid and when not.
If the envelope is opened it contains a letter about Ms Fit and what it is all about. In
the letter it says that when persons tweet about Ms Fit on their Twitter profiles,
they will receive a Ms Fit Manual.
Phase 2 persons receive manuals including
an additional guide in the form of a visual standards manual for a graphic
designers dress code. At the back of the manual is an e-mail format for the person
to receive a Ms Fit invite.
Phase 3 is a Ms fit invite that invite to a
full day designer’s work shop. The invite includes with a grid where one can choose
the appropriate grid you want to fit into and then post it back in the given
In phase 4 persons receive promotional
lipstick and eye shadow that contains the correct hex colours. a Promotional
flash drive is also sent with the required information when attending the workshop.