The brief was to develop a character design for the name that reflects the brand identity, or the character described by the client. The website brand strategy was developed to direct towards abosolute effeciency, friendliness and a sense of humar.

 

The Kuwaiti market is quite receptive to online shopping and has a clear inclination for international products. However, factors exist making it extremely difficult to enjoy an online purchase; such as credit card compatibility, availability of shipping overseas and issues with import clearance and custom duties. Such factors are subdued with the creation and launch of MRBABU.COM.