Mr Singh’s Bangras
Brand Identity and Packaging
A combination of two of Britain’s greatest loves, sausages and Indian
food, Mr Singh’s Bangras are quite unlike any other sausages.
The challenge was to convey the authentic Indian ingredients and make Mr
Singh’s Bangras stand out from all the other gourmet sausages on the
The world’s first branded sausage.
By applying a henna pattern to the skin of the sausage, the product
itself becomes the packaging, clearly showing that these are no ordinary
The card sleeve acts as a protective cover for the sausages, whilst showing the product as prominently as possible.
Worked on as part of a team at The Partners in London.