Mr. Jim's Pizza
Rebranding
Rebranding
Only the logo was off-limits on this otherwise top-to-bottom re-branding assignment for this 60-store chain. The new brand was developed around the personality of the founder and CEO, Mr. Jim Johnson, whose passion for excellence is evidenced in his product. With a modest advertising budget, the pizza delivery boxes became a primary brand communication vehicle as well as a means of cross-selling signature menu items.
I developed brand strategy, the brand language and wrote copy for most of the brand communications, including the pieces shown here.
I developed brand strategy, the brand language and wrote copy for most of the brand communications, including the pieces shown here.
Franchise Recruitment Brochure
Concept, copy, design: Tom Marcantel
Concept, copy, design: Tom Marcantel
