Find a way to bring Jamaican Blue Mountain Coffee into
the public consciousness, and to make people see the
attraction in home brewing apposed to buying take
The creation of a small, humble business which has
evolved from a natural passion for Jamaican Blue
Mountain Coffee. Mr Blue distributes his finely sourced
coffee around Europe through the mail, and on his trusty
bike to local customers.
A complete visual identity was created, with a style rustic
to the products nature, along with graphics for the Mr
Blue delivery bike and packaging for all methods of distribution.