Launched in 2009 and already on the way to the third edition, the MMA is an annual programme that aims to honour the best music of Mozambique. This project has brought together national artists and bands, creating a reward system that determines who the best artists are in a particular area, in that particular year. The contest, aimed at young people, adults and professionals in the music business, including singers, producers and artists in general, is done by DDB Mozambique. This innovative project is similar to some already produced internationally.