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Movistar - I Off You

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  • I Off You. 
    A mobile app to stop you from looking
    at your mobile phone. 
    Smartphones make our lives easier.
    But it can also complicate your relationship
    if you’re hooked on it.
    Surprise your significant other for Valentine's Day
    with a priceless gift:  quality time at its best, with I Off You.
  • Take a look at
    the Case Study.
  • __
    The App.
    Available for iPhones and Androids in Spain.
    How does it work?
    - 1 - 
    Select your significant other from your phonebook,
    and decide how long your romantic moment will last.
    - 2 - 
    This gift is basically a remote control you're giving
    to block your smartphone for that period of time.
    - 3 - 
     If you can't control your addiction,the most offensive robot
    in the history of TV will scream up to 45 humiliating alerts.
  • Campaign: Introducing I Off You
  • Campaign: Ghost revisited.
  • Campaign: Footsy time.
  • Download the app by tapping your app market button, 
    and participate in a Twitter promo to win a romantic dinner.
  • The sweetest thing.
    We sent a QR code created with chocolate
    to a few media to earn publicity.
  • Outdoor.
    During Valentine’s day, we advertised I Off You
    in one of the busiest squares in Madrid.
  • Artwork.
    Every single screen and button of the App was illustrated
    to enhance our friendly approach to a real problem.
  • Awards & Honorable Mentions:
    Silver - Mobile campaigns @ El Sol '13
    Bronze - Low-cost integrated campaigns @ El Sol '13
    Silver - Mobile campaigns @ Inspirational '13
    Bronze - Integrated campaigns @Inspirational '13 
    In book - Best Idea @ CdeC '14. Spanish Creative Club
    Contagious News and Trends - Q2/13 Issue 35
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