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Movistar - I Off You

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  • I Off You. 
    A mobile app to stop you from looking
    at your mobile phone. 
    __
     
    Smartphones make our lives easier.
    But it can also complicate your relationship
    if you’re hooked on it.
    __
     
    Idea.
    Surprise your significant other for Valentine's Day
    with a priceless gift:  quality time at its best, with I Off You.
  • Take a look at
    the Case Study.
  • __
     
    The App.
    Available for iPhones and Androids in Spain.
     
    How does it work?
    - 1 - 
    Select your significant other from your phonebook,
    and decide how long your romantic moment will last.
    - 2 - 
    This gift is basically a remote control you're giving
    to block your smartphone for that period of time.
    - 3 - 
     If you can't control your addiction,the most offensive robot
    in the history of TV will scream up to 45 humiliating alerts.
     
  • Campaign: Introducing I Off You
  • Campaign: Ghost revisited.
  • Campaign: Footsy time.
  • Download the app by tapping your app market button, 
    and participate in a Twitter promo to win a romantic dinner.
  • The sweetest thing.
    We sent a QR code created with chocolate
    to a few media to earn publicity.
  • Outdoor.
    During Valentine’s day, we advertised I Off You
    in one of the busiest squares in Madrid.
  • Artwork.
    Every single screen and button of the App was illustrated
    to enhance our friendly approach to a real problem.
  • Awards & Honorable Mentions:
    Silver - Mobile campaigns @ El Sol '13
    Bronze - Low-cost integrated campaigns @ El Sol '13
    Silver - Mobile campaigns @ Inspirational '13
    Bronze - Integrated campaigns @Inspirational '13 
    In book - Best Idea @ CdeC '14. Spanish Creative Club
    Contagious News and Trends - Q2/13 Issue 35
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