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Bēhance

Moving a deli into the future

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  • Moving a deli into the future
    —Rebranding Lucca delicatessen project (Packaging, Identity)
  • Beauty of style, harmony, grace and good rhythm depend on simplicity.  
    —Plato

    This project is to select a existing delicatessen store and redesign their current package. In the research, includes learning about its history and properties of this brand to design graphic applications on two-dimensional structure. To develop the package for lucca delicatessen, I decide to show the new concept, which is modern, simple and polished by using renewed logo, color and composition. The other thing is, the details of this project aims to attract consumers or people who prefer Italian foods, and balance their life well to enjoy.