They were looking for a more modern and direct identity to communicate the Movicel present and a way to project it into the future. Formal inspiration in telephone components (technological side) and in the life / universality sense (human side). Use of the same colour as a means of transition from the old to the new logo, but also the colour as synonym of life, stre
ngth and entrepreneurship.
This proposal was not accepted by the Customer.
Agency NAD/ | Client Movicel | Art Direction & Design Cláudia Pereira | Creative Direction Nuno Abreu