- The Cinestache Challenge, A Movember Campaign
At First Sight films and Paperback Films combined forces to generate some buzz around their Movember team, The Cinestaches where video and photography professionals join up and raise funds & awareness for mean's health. Chris and Steve, owners, went head to head in a stache-growing contest. The winner of a Facebook poll personally contributes to his Movember team (over and above what he already has). The campaign reached news sites, generated shares, likes and dislikes on Facebook, Twitter, Youtube, Google Plus, and LinkedIn. One site posted the campaign under the headline "Has Facebook gone too far?". With that and some funds raised, we feel it was a success!