Honey from the Italian Alps
I was on the Italian Alps some time ago and I noticed how most packaging of honey, produced on these mountains, lacked identity. I took the chance and made my own version of it. I kept in mind the simplicity and beauty of these places, yet the rustic and warm feeling mountain villages often have.
I imagined using recycled material for the jar lid and a very minimal, low-cost black and white label with a “human” feeling: I chose a hand written font and illustrations while the label itself is the only elaborated element, representing the landscape of these Alps.
Completed in 2012