Mottumars is the equivalent to Movember, a cancer awareness month where men grow the hair above their upper lip to raise awareness to testicular cancer and cancer in general. I got the pleasure to be involved in this years Mottumars campaign. The idea was to make a music video to a classic male choir song about healthy men. I went with a video team around Iceland and took photos of over twelve different choirs.
The concept is from Brandenburg advertisement agency.
Here you can see the video wich was directed by Sævar Guðmundsson and shot by both Bergsteinn Björgúlfsson and Víðir Sigurðarson
I also shot video for the making off video wich can be seen here.
