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  • Mottisimals
    A Tiger's Tale of Transformation

  • For the annual Mottis holiday greeting, my team and I designed an interactive storytelling experience with a charitable twist -- Mottisimals: A Tiger's Tale of Transformation.
    Mottisimals (pronounced mo-TISS-ee-muhls) features the fictional story of Jellybean, a lonely and rare white tiger who receives a box of costumes bearing likeness to other animals. Jellybean tries on the various pieces and learns the value of being a unique creature. We invite visitors to create their own Mottisimals by selecting costume pieces for Jellybean as they read his story. At the end of the story, we ask each visitor to share his or her Mottisimal. For each of the first 1,500 Mottisimals created and shared, we will donate $1 to Carolina Tiger Rescue, a wildlife sanctuary in Pittsboro, N.C. Jellybean’s character is based on the real Jellybean, a white tiger housed at the facility along with more than 70 tigers, lions and other wild cats.
    The creative team at Mottis designed all of the original Mottisimals illustrations and online experience. The illustration style is a contemporary take on folk art and papercraft. Jellybean’s story nods to children’s literature like Clement Clarke Moore’s The Night Before Christmas and Norton Juster’s The Phantom Tollbooth.
    The web development team at Illuminati Karate of Raleigh, N.C., donated programming expertise to bring the Mottisimals website and our vision for this digital experience to life. The site was built using WordPress and Gravity Forms, with a heavily customized interface that uses jQuery and new features of CSS3 and HTML5 for design customization.