branding Motel hotel is born after the renewal of the commercial
activity of a Motel, whose origins reach back to the first decade of
1900. If until now Motel had acquired the function of a hosting
structure of extremely low price, confirming the stereotype the
majority of B movies portray of these structures, today Motel, with
this new branding project, experiences a rebirth as inn, on a
passageway, that doesn't lack any confort of the most expensive
The brand is well characterized by the presence of a red
stamp. This can be used to place the date in each part of the visual
identity, day by day, customer by customer. With this expedient, the
visual identity of Motel aims to remember to customers in which exact
days they’ve enjoyed Motel’s hospitality, since that days where
special for the innkeepers.
The decision of the paper has been a
natural consequence: ivory acid free paper, handwritten and recycled
paper want to suggest the warmth and the caring almost
domestic/homely which the motel's staff offers to guests.
entire brand is hand-made and printed at home on request to maintain
the hand-made spirit which is so important for the owners of motel.