Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants to look the part. Moss also happens to be family owned and operated, so it's important that clients and employees feel comfortable and at home while at the shop. It was important that the brand maintained some approachability and humor in keeping with the business vibe as well.

The use of premium papers, printing, and debossing techniques in conjunction with the updated brand color palette, completes the new brand essence.

Client: Moss Optical
Project: Rebrand
Agency: Soulseven
Design: Sam Soulek
Writer: Kevin Moss Read Less