Broadhead created the 2011 Balanced Crop Nutrition Guide to inform farmers on how they could be maximizing their yields through crop nutrition. Through the guide, Broadhead positioned Mosaic as an innovator in crop nutrition that can bring value to farmers while feeding a growing world population.
Each article in the guide drove farmers to Mosaic’s back-to-basics.net, the company’s online resource for crop nutrition. The guide was inserted in Successful Farming, a trade publication that reaches more than 400,000 farmers. In just the first few weeks after the guide was launched, traffic to the Back to Basics website tripled.