The posters were created to conjure up a sense of wonderment and curiosity within the viewer. I tried to accomplish this by using numbers, and as well as using a tagline with the logo that says, "Seeing is only half of it." One can appreciate the beauty of the Universe, of course, but it is my belief that once the person learns the size of things, scale of things, and just how vast this universe actually is, then the profound impact is created. I made the comparison between these astronomical numbers, and things that humans have common knowledge of. This way, the message will hit closer to home for the viewer.
I feel as if the Planetarium doesn't want to just put on a pretty show for the people, but they want to encourage them to go learn more about the wonders of our universe. With these posters, I tried to bring that same exact encouragement to the table.