Morgan Stanley - Rebrand Campaign

I was approached by the Martin Agency very early on. We actually helped the creatives sell the idea to the client by doing a mood edit. It created a lot of excitement about the possibilities for the film portion of the campaign.

We worked off of the amazing still work conceived by Associate Art Director D’Arcy O’neil and photographed by famed photographer Nadav Kander. It was a great place to start. But we needed to translate it into motion.

I used the Mood edit as a loose shooting board. I like to leave an element of discovery when on set. There is always a plan in place for sure but personally I am so curious visually that we always plan for some wild shooting.

We did a total of Ten Shoot days, three days in studio in NY and LA. The rest of the shoot days consisted of more or less a guerilla crew other than the aerial day in San Francisco. In the studio we shoot the talent against a White Cyc giving us the human element of the industry composites. DP Adam Marsden was great at sculpting and animating the in camera lighting to help attain a revealing effect for the eventual organic comps. On location Adam and I each had a camera, a Red Epic and Scarlet, where we basically just found and shot as much as we could.

The mood edit and Post production was completed at Artjail. Eron Otcasek cut all the spots while Mark French and I were the lead Flame Artists where we completed all the comps and Color Grade. Senior Designer Kiffer Keegan led the design discovery in After Effects that Mark and I used as inspiration for the final pieces. Read Less