During my internship at ManvsMachine I worked on Channel 4's More4 rebranding while Mvsm have been invited to join a competitive pitch along 5 companies. The pitch was to create a new logo for More4 channel that would reflect its refocused lifestyle content.
One of my routes was to build the shape 4 out of colors that would refer to different aspects of lifestyle, but also to keep it close to Channel 4 identity. Mvsm creative directors, Tim and Mike liked one of my designs that I came up with building the logo out of colorful triangles. It had a nice and flexible form to play around. During the motion tests, the logo proved to successfully carry the idea of "getting more out of life".
After a few refinements Tim and Mike presented the logo among their favorites. Eventually, it has been chosen as More4 Channel's new logo and become the start point of the whole rebrand package. It was quite an experience and pleasure to work with many talented gentlemen at Mvsm and contribute on such huge project.