Moran's Market reevaluates the grocery store as an educational experience in which Americans can reshape their relationship with food. The market uses point of purchase information to improve the customer's experience, nutrition, mindfulness, and confidence - getting back to healthy eating and living habits. By subtly modifying preexisting grocery store components, such as signage, packaging, environmental aspects, as well as take aways, the decision for change is in the customer's hands. They are well equipped to make decisions, with information given at the exact moment it is needed. Giving the customer control empowers them to make the right choices and take charge of this weekly ritual. Whether Buying, Planning, Cooking, or Eating, Moran's Market has a recommendation to help each customer live the Good Life.