- Media architecture collective UrbanAlliance has recently finished the Moodwall: a 24 meter longinteractive light installation in Amsterdam.
The Moodwall is situated in apedestrian tunnel and interacts with people passing by, improving theatmosphere in the tunnel and making people happy and feel lessunsafe.
The interactive urban wallpaper isbuilt out of about 2500 leds behind a ribbed semi-transparent wall.The curves in the wall make it less suitable for grafitti and improvethe visibility of the content for the side.
The resolution is horizontallystretched so the images of the screen are better for the side sopeople are stimulated to watch the screen from outside the tunnel.This prevents the tunnel to become a hang-out spot.The Moodwall is a pilot project fora 70 meter long media wall proposal by Urban Alliance (incollaboration with Daan Hartoog) which won a competition for ideas toimprove the public space of the social unsafe area of the AmsterdamBijlmer.
UrbanAlliance is a collaboration of: Studio Klink (architecture anddesign) - www.studioklink.com
Illuminate (interactive lighting and video content) -www.illuminate.nl
Cube(building and development) - www.cube-arch.com
The Moodwall was designed byJasper Klinkhamer (Studio Klink) in collaboration with Remco Wilcke(Cube), who was also responsible for the construction. The contentwas developed by Hans van Helden and Matthijs ten Berge of Illuminatein collaboration with artist Matthias Oostrik and students of thedutch art academy HKU.