Mood Energy Drink
Client: AM/PM / E+Bros
Brand positioning
Brand Identity
Packaging Design
In a time where every energy drink package was dark (Burn, Monster) or Red Bull-ish, Mood stands out from the crow by promoting POSITIVENERGY.
Distributed in the largest network of gas stations in Brazil, Mood was an absolute success and this design lasted 10 years in the market, being the benchmark for several drinks that succeeded it within the client (flavored energy drinks and nectar) and the competition.
