When I was taking a workshop of creativity at the
master of packaging design at ELISAVA in Barcelona. Professor David Espluga ordered
us to design a product that could change our state of
mood at any time. for example if
we are sad we take this product to get happy.
The first thing that came to my mind is to design a fruit-flavored drink that
could carry and take it anywhere anytime. My idea was to design something very
simple and graphic. So I use pouches because is a very good form to take
anywhere a drink. Then I decide to put in the front in a graphic representation
of the mood we want to have when we drink the juice. That way it would be a
clean design and it communicate much with no text on it. And in the back I put
the name of the mood and the flavor.