This was a really fun project to work on as the brief was completely open to be interpreted how we see fit. With Easter coming up to the climax of the project I really took the bull by the horns to do something
interesting and fun.
I decided that It would be fun to aim my product towards young children and get their parents involved as well. The egg box design, although simple, folds out once finished to reveal a fully playable Easter egg hunt style board game.
The really clever idea with this however is that inside the box was not only playable characters for the game but an invitation to a real Easter egg hunt around the city of Brighton, I used this idea of event based marketing to further promote the product and Montezuma's as a whole.