Monte-Carlo Casino Online
- Monte-Carlo Casino is the most famous casino in the world, a landmark as much as an experience.I was asked by Société des Bains de Mer (SBM) in Monaco to establish an online brand for the casino, in preparation for their first ever foray into online gaming. I delivered a new visual identity, online casino design and brand package.
- Process.The diamond extracted from the SBM logo and re-imagined to form the basis of the new identity.
- Monte-Carlo Casino online is based on the famous five rooms at the land based Casino; as the user journeys between them their experience changes. To complete the identity, I used these 5 rooms as inspiration, each rooms represented with a diamond.
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