Monkey Week is the biggest independent music festival in Spain.
And what makes it so special?
That it happens in bars around the city, not on big stages.
We needed to communicate this unique feature to potential sponsors, partners and media.
We decided not to do advertising, but to launch a beer brand: Monkey Beer.
6 different beers inspired by some of the most amazing stories in music history.
Each beer had a unique design and was delivered with the other five in a limited edition six-pack.