Money & Laundry
- Money & Laundry
Direct Mail - Mini laundry as a home-based business has increased rapidly in numbers in Yogyakarta. We use this chance to promote Bank Danagung by using a direct mail that looks like a real money, putting a sticker with message behind it, and cooperating with Mini Laundry to spread it.
People usually forget and leave their money in a pocket then find it later in bad shape. Thus, we put the direct mail in a pocket of dirty laundry before washing. After the washing process, consumers that mostly young people will find it in their pockets as well.
COPY :
Put your money in the approriate place
www.danagung.com 
- Silver Bawana Pinasthika Award 2011Agency : Srengenge Culture LabCreative Director : Yazied SyafaatArt Director : Adhika RahmaniCopywriter : Doppy C. PrasetyaGraphic Design : Alfi Sofyan
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