Mòment Wine Labels
My design for the Avery Dennison Brand Experience Concept in Wine & Spirits Category is one of the five finalists. Now I am waiting for the results which would be announced on 22nd of June. Fingers crossed :)
Here is the brand story they provided:
Life is a stream of forthcoming memories: an anticipated first date, an anniversary dinner, a celebration of friends together. And many of these memories are built around that most communal of places — the dining table, where the food, the fellowship and a great bottle of wine come together. This wine brand is not about selling bottles, it is about being part of the moment. It is about producing a wine (price $32) distinguished by subtle notes and earthy tones that don’t overtake the conversation, but move it along. It is the perfect choice of the wine enthusiast—eager to order a bottle for the table—who does not fancy himself a wine expert. The brand stands apart on the shelf for the elegance and shape of its label. It is a label that hints at the tasting experience it will deliver and the memories it will be a part of. The label respects and protects the very earth that nurtures the grapes…that become the wine…that becomes the moment.
My design for the Avery Dennison Brand Experience Concept in Wine & Spirits Category is one of the five finalists. Now I am waiting for the results which would be announced on 22nd of June. Fingers crossed :)
Here is the brand story they provided:
Life is a stream of forthcoming memories: an anticipated first date, an anniversary dinner, a celebration of friends together. And many of these memories are built around that most communal of places — the dining table, where the food, the fellowship and a great bottle of wine come together. This wine brand is not about selling bottles, it is about being part of the moment. It is about producing a wine (price $32) distinguished by subtle notes and earthy tones that don’t overtake the conversation, but move it along. It is the perfect choice of the wine enthusiast—eager to order a bottle for the table—who does not fancy himself a wine expert. The brand stands apart on the shelf for the elegance and shape of its label. It is a label that hints at the tasting experience it will deliver and the memories it will be a part of. The label respects and protects the very earth that nurtures the grapes…that become the wine…that becomes the moment.
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