With over 5,000 dark blue cars on the road featuring the distinctive pink Molly Maid logo, Molly Maid is the most recognized franchised brand in home cleaning services. It is also one of the most popular brands in the franchise community, consistently receiving impressive national rankings from Entrepreneur Magazine.
To assist in strengthening and expanding the franchise, each year 2-3 print campaigns are developed, each targeting a specific market segment or need. After the creative direction is established and designed into 12 different print formats, the assets are passed along to each franchisee to customize and distribute as needed. Below are a few of the past campaigns.