This is a short movie commissioned by Danish startup Mofibo.com. Their iPad and iPhone app allows you to pay monthly fee and read as many books as you like. You can read e-books wherever and whenever you are since the app doesn't require any wireless connection.
Working closely with Mofibo.com we made a movie that explains what the app does as well as how can it be downloaded to your device and how much it costs. Mofibo wanted the movie be easy to understand, suitable for wide range of potential clients, many of them in a 40-50+ target group. We aimed at positive, friendly imagery style in brand's color scheme which works closely with the script in the background.
Jan Dudzik - art direction & graphic design
Łukasz Zabłocki - animation