Mövenpick decided to bring a champagne sorbet as a very limited edition on the market. The idea was to offer this product in as an end-of-the-year offer, a small quantity only available in limited distribution. To inject added value to this special offer, an intriguing pack was designed, simple and elegant in graphics and color usage, but innovative in the idea of having a secondary box that could function as a thermo pack. This concept of open, unfold and reveal, could then be used as a luxurious ice cream offer that can be brought as a gift to a festive dinner party.
Mövenpick Champagne Sorbet was launched in 2007 and available for purchase in exclusive shops such as Colette, Paris.