- Modern Play
Retail design & graphic design
Modern Play is a unique experience for collectors of designer toys and objects. Based on the concept of a factory, the interior design reflects the inner workings of an industrial plant. Merchandise rotates on custom conveyor belts and is showcased in floor-to-ceiling steel tubes, while bright seating provides space for viewing video screens.
Below, the shop becomes exhibition space for the toys’ designers to create and display original artwork, linking Modern Play’s visitors directly to vinyl toy culture.