The job description for this design brief was to design an identity from scratch, for an international fashion parade. I went with the option "mode" as i like the way the letters pop next to each other and look pretty funky. Once i had chosen the name, it was just a matter of thinking up ways to advertise the parade and giving the public ways of interacting with the organisers.
Also, i have included a mindmap detailing the process i went through from idea to image.
I hope you enjoy.
Thanks for taking the time!