Created for the mom-to-be MOCKTAILS is a collection of non-alcoholic drinks and tips on how to enjoy the pre-natal phase of 40 weeks. Targeting moms to be, 25-40 who want to enjoy their drinks with no alcohol this product eases the transition to the coming bundle of joy. I chose an easy to use format of flashcards for recipes with fun, bold curvy type in playful shades of pink and burgundy to create interest. Silhouettes of pregnant women and fertile flowers enhance the feminine personality throughout. To bring energy and contrast bright hues are used in layout with clean drink photography and witty type treatments. Branded applications include an interactive ipad application that features videos, and recipes to share.