Rebranding ParkNOW! to MobileNOW!
In early 2013 BMW approached ParkNOW! to acquire their brand. And to integrate ParkNOW! core technology in BMW systems. As the deal allows for quicker growth in the core US market, it was a deal worth making. However, this also required a thorough redesign of the already established ParkNOW! brand.
The MobileNOW! brand retains all the strengths of the initial ParkNOW! design including the signature color scheme of red, white and blue. The design challenge was to change the name of the brand, update the graphics, but do so in a manner that most customers won't notice that anything has changed at all.