Augmented reality for tablets
The kids enjoy to scan the covers of the books and see them come to life in real time with different animations.
Also play with trivia about each story & show how much they knowns.
Books were presented: "Los Distintos", "Boris", "Anita Demare" and "Yonky"
Agency / Studio: 5SEIS
Advertiser: Kapelusz Norma
Product: Books Releases
Date: July, 2013
Venue: Exhibition Centre of the City of Buenos Aires
Creative Directors: Ariel Serra, Gabriel Aufgang
Producer: Paul Saquero
Responsible for the advertiser: Carolina Magud