Study on Brand Association

 

The journey of the brand, much like any journey, began at a single point. From this single point Eule has since evolved to become the polished existing logo and identity system that it is. Of course every journey requires stops along the way and Eule is no different:

 

Rings of Association

Client Brief

Persona Collage

Library of Logos

Image Marks

Logotypes

 

Each of these “stops” if you will, helped me to create a travel guide phone application that relates to the word I was given--Eule. (Meaning Owl in German) Browse through my sketches and see how the brand has evolved.