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Bēhance

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    Mobil Corporation
     
    Our firm designed the Mobil logo and developed its complete corporate identification program, with continuing consultation for 35 years. The program was built around the logo, a specially designed alphabet, a clear policy for color, and a comprehensive design approach that integrated new graphics with new architecture designed by Eliot Noyes. It included design of product packaging, vehicle markings, print material, posters, and all design, packaging, and sign standards for facilities throughout the world.
     
  • Original Sketch: