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Mitsubishi Pajero 'Shopping'

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  • Mitsubishi Pajero Sport "Shopping" (dir's cut)

    MITSUBISHI MOTORS
    PAJERO SPORT VGT "SHOPPING"
    AGENCY: MUTIARA - MCCANNS KL
    ECD : HUANG EAN, HWA
    AGENCY PRODUCER: ISKANDAR SIVA
    CREATIVES: BENJAMIN NG / LEE KWEE KEAK
    BRAND MANAGEMENT: CELINA LOO / SHARON HEW
    PRODUCTION HOUSE: LUMINOUS, KL
    EXECUTIVE PRODUCER: KAREN DE SILVA
    PRODUCER: MARIA TAN
    DIRECTOR: BRAD HOGARTH
    DOP: HARULD GOH
    P.A: SHERLYNDO SHER
    P.A: CHONG PUI SEE
    P.A: DEANNE SAHIBJAHN
    PRODUCTION MANAGER: VINOD JAYARAM
    PRODUCTION DESIGNER: NICK WONG
    ART DIRECTORS: VIJAY/ WEI GUAN
    ASSISTANT DIRECTOR: YAP WAI YIN
    FOCUS PULLER: HARUN ABD KADIR
    CAMERA ASSISTANT: LOW SOON HENG
    VTR: KIT AKA 'CRAZYPAUL'
    KEY GRIP: SAWARANPAL SINGH (SANNY)
    GAFFER: MEGAT ZAINI TUN
    PRECISION DRIVER: RICCO
    ACTOR: JEFFERSON BASSO
    WARDROBE: DARREN SIEW
    HAIR/MAKEUP: CAT YEONG MEOW
    POST: MFX
    EDITOR: NG SS
    FLAME: MOON CHONG
    SOUND: REALTIME STUDIOS, KL
    The script was created by McCann Erickson Malaysia for Mitsubishi Motors Malaysia to announce the arrival of the new Pajero Sport VGT, a higher-powered version of their existing Pajero Sport seven-seat SUV.

    The idea was to demonstrate the excitement of driving the Pajero Sport VGT. This was achieved by following the husband into the wilderness on a "shopping trip". We decided early on to make the "shopping list" a surprise. With this in mind the opening scenes were shot in a more abstract manner- then cut into the introduction of the new VGT (CG engine sequence). When he returns home his wife reveals the shopping quest, setting up the parody reprise where the husband happily heads back out on the road, this time in search of eggs.


    We shot the commercial over two days in and around Kuala Lumpur on 16mm film using the ARRIFLEX 416 Plus HS camera. Lenses; primarily, we used the Angenieux T2.8 24-290mm Optimo Zoom with an Optex 2x Extender.. On and off we were also using 35mm format Zeiss Superspeeds; T1.3 set - 18,25,35,50 & 85mm with occasional 16mm format Zeiss Ultra16 T1.3 6mm prime. Stock used was Kodak 7213 Vision III 200T throughout while the house exterior was 7219 Vision III 50 film.