Imagine you’re a technology director in a legal department staffed with 600 people and you receive news that your main software vendor had been bought out. You’d probably be sweating bullets over the possible logistical and financial effects.

As an industry leader in legal matter management software, Mitratech had to overcome fear, uncertainty and doubt when it was sold. The new management team wanted to be proactive by reassuring its existing clients and potential prospects of a rejuvenated company that was changing to become better than ever.

Superhuman created a new identity system along with a brand campaign that communicated Mitratech’s commitment to service and strengths in innovation. From trade ads to a new website, we positioned Mitratech as a major industry player moving forward with its clients in mind.