Branding and Packaging
Mister.e is Single Malt Scotch Whisky targeting a specific male audience between the ages of 26-35 . The concept behind the design and tone of the brand was to establish a modern day gentleman's drink that visually suited the lifestyle of the target audience. Mister.e is all about quality. Quality of drink, quality of materials, and quality of life.
Featured on NOTCOT: http://www.notcot.org/post/39442/
Featured on TRENDHUNTER: http://www.trendhunter.com/trends/mistere