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Mister.e Single Malt Scotch Whisky

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Created: 03/10/11
Last Edited: 04/28/11
Views: 1584
Appreciations: 37
Comments: 2
Description
The branding and packaging of a Single Malt Scotch Whisky targeting a young male audience.
  • Mister.e 
    Single Malt Scotch Whisky
  • Uni Project

    Branding and Packaging

    Mister.e is Single Malt Scotch Whisky targeting a specific male audience between the ages of 26-35 .  The concept behind the design and tone of the brand was to establish a modern day gentleman's drink that visually suited the lifestyle of the target audience.  Mister.e is all about quality. Quality of drink, quality of materials, and quality of life.

    Featured on NOTCOT: http://www.notcot.org/post/39442/

    Featured on TRENDHUNTER: http://www.trendhunter.com/trends/mistere
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