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Bēhance

Mission Bicycle Company

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  • Mission Bicycle Company

    The campaign is inspired by the fact that each fixed geared bike is a representative of its riders personality. The campaign therefore, reflects the the bond between the rider and his bike thus becoming one.
  • Print
  • Copy reads: Fix your own. Custom built fixed gear bicycles.
  • Copy reads: Fix your own. Custom built fixed gear bicycles.
  • Copy reads: Fix your own. Custom built fixed gear bicycles.
  • Ambient
  • Mission Bicycle wheels were placed around the city for people to experience the feel to ride a 'mycycle'.
  • Credits
    Campaign: Mission Bicycle Company

    Art Director: Shravan Hegde
    Copywriter: Michael Waldman
    Instructors: Mike Brenner & Greg Coffin
    School: Academy of Art University
    Awards: Gold, National ADDYS Awards, 2010
    * Images were used from stock - istock and compfight/flickr