While studying abroad in Milan, I worked on a collaborative project with Amanda Ricci and Laura Kelly (both graphic designers) where we took an iconic Italian brand, MaxMara, and developed a new brand within it. When designing the new brand, we also designed an interior layout for a store, and interactive device for the store, and a magazine to showcase the new brand.
What MissMara is about is a brand that designed for the curious and adventurous girl who bright and energetic. To create the feeling of a wonderland, the scale of the grass that covers the store is at the eye height of a 10 year old girl. Utilizing the sensation of brushing your hand through tall grass, we were able to use that as a selection process. Scroll left, scroll right, zoom in, zoom out, and grasp to select; the grass acts like a joystick as you scroll through various clothing options via a holographic projection.