This Pop Up Store was a group project for my Master degree in 2010. Its purpose is to promote the Harajuku Lovers fragrances around Europe and the target is mostly girls in their teenage years.

The Pop Up is a container that is easy to transport and easy to install.

The Harajuku Lovers brand is a world of fantasy and fun, so we designed a Pop Up store based on a music box that you could go in and get inside of the Harajuku Lovers world. Outside there would be Harajuku Lovers girls giving away lollipops with the brand and inviting people to go in and test the fragrances.

If you wanted to test the fragrances you just had to put your head inside the tubes that would be open from behind. The inside of each tube would be a different color and texture to match each fragrance.you wanted to test the fragrances you just had to put your head inside the tubes that would be open from behind. The inside of each tube would be a different color and texture to match each fragrance.If you wanted to test the fragrances you just had to put your head inside the tubes that would be open from behind. The inside of each tube would be a different color and texture to match each fragrance.If you wanted to test the fragrances you just had to put your head inside the tubes that would be open from behind. The inside of each tube would be a different color and texture to match each fragrance.If you wanted to test the fragrances you just had to put your head inside the tubes that would be open from behind. The inside of each tube would be a different color and texture to match each fragrance.

If you wanted to test the fragrances you just had to put your head inside the tubes that would be open from behind. The inside of each tube would be a different color and texture to match each fragrance.