Mirlah Thornley : Portfolio
- Mirlah Thornley
Student portfolio. Creative Advertising : LSAD @ Lincoln University.
@mirlah_thornley
07965 575 795 - Bollocks to Poverty (ActionAid) Campaign. YCN Commended. 2010/2011
Brief: 'Get 16-25 year old to donate £5 a month'
Solution: Bright colourful engaging press/ad shell copy ads that mock the 'silly' things people do for charity.
Message: It's far easier to just give £5 a month.
Bollocks to poverty campaign. YCN Commended. 2010/2011#1
Bollocks to poverty campaign. YCN Commended. 2010/2011#2
Bollocks to poverty campaign. YCN Commended. 2010/2011#3
Bollocks to poverty campaign. YCN Commended. 2010/2011#4- Make Mine a Builders Campaign.
Brief: Create a press campaign for the specialist tea brand.
Solution: Create a strong tone of voice creating a compelling press ads builders can relate to. 
Make Mine a Builders Campaign.#1- Make Mine a Builders Campaign.#2
- Make Mine a Builders Campaign.#3
- Make Mine a Builders Campaign.#4
- Make Mine a Builders Campaign.#5
- Play.com
Brief: Promote 'free delivery'
Solution: Press ads that exaggerate how exciting some 'freebies' are.
Message: Not all freebies are great! - Play.com
#1 - Play.com
#2 - Play.com
#3 - Fosters Lager
Brief: Create a NON WORD advert that plays on previous Fosters strategies.
Message: "Get some Australian in you." - Fosters
#1 - Fosters
#2 - Feel Good Drinks
Brief: create press ads with the fact that the drinks contain 100% natural sugar.
Solution: There are better ways to be natural - D&AD Open Brief
Brief: Get people to want to become a paramedic
Solution: Create an outdoor campaign reversing what you would expect to see, the 'accident scene' is actually a thank you to the paramedic.
Discuss This Project: ( Comments)