- Mirlah Thornley
Student portfolio. Creative Advertising : LSAD @ Lincoln University.
07965 575 795
- Bollocks to Poverty (ActionAid) Campaign. YCN Commended. 2010/2011
Brief: 'Get 16-25 year old to donate £5 a month'
Solution: Bright colourful engaging press/ad shell copy ads that mock the 'silly' things people do for charity.
Message: It's far easier to just give £5 a month.
- Make Mine a Builders Campaign.
Brief: Create a press campaign for the specialist tea brand.
Solution: Create a strong tone of voice creating a compelling press ads builders can relate to.
Brief: Promote 'free delivery'
Solution: Press ads that exaggerate how exciting some 'freebies' are.
Message: Not all freebies are great!
- Fosters Lager
Brief: Create a NON WORD advert that plays on previous Fosters strategies.
Message: "Get some Australian in you."
- Feel Good Drinks
Brief: create press ads with the fact that the drinks contain 100% natural sugar.
Solution: There are better ways to be natural
- D&AD Open Brief
Brief: Get people to want to become a paramedic
Solution: Create an outdoor campaign reversing what you would expect to see, the 'accident scene' is actually a thank you to the paramedic.