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Bēhance

Minute Maid Pulpy Orange 2011 & 2012

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  • MINUTE MAID PULPY ORANGE 2012
    Pulp Bhara Gulp
  • TG Market Expansion 2012 Campaign

    Pakistan is a fresh fruit market, to sell fresh fruit in a bottle to the masses, was the main challenge.

    Here my team and I, came up with the idea, that if we show the product as real,  and as gory as the real orange eating expereince is - the customer will associate it with the real thing. And Voila! it worked, it was a pretty succesful campaign, and we reached the target we had in mind!

    We also localised the slogan to minglish, and used localised lingo to touch base with our audience.
    The minglish and local lingo were also worked into the TV Spot.

    The TV Spot was made in in a sequential order, teaching the viewers how to get the best out of your Minute Maid Pulpy - well - you need to shake it first before gulping the pulp!
     
    There were several Radio Spots, pertaining to local humor, and desi cult film lingo and refrences.
     
    Team Credits:
    Creative Concept & Copy: Sahar Ansari
    Art Director: Umair Ahmed
    Graphic Designer: Ahmed Mustafa
  • Print Ad 1 
    Magazine 
  • Print ad 2
    Magazine
  • Print ad 3
    Newspaper
  • OOH 1
  • OOH 2
  • Proposed Stuff that didn't make it through.
  • TV SPOT
    Concept and Jingle Copy by me =)

    Published on 28th May 2012
    Directed by Asad Ul Haq @ Ambience Films
    Omika @ Citrus Talent
    Executive Producer Asma Humayun
  • MINUTE MAID PULPY ORANGE 2011
    Gulp the Pulp
     
     
  • Limted Budget/No TVC
    Limited TG Market 
    1 Radio Spot : ( A conversation between a Radio Jockey and a MMPO enthusiast, the enthusiast - beat boxes his answers out - as he is so hooked on pulp, he takes several sips, sounding like a beat boxer!)
     
    Team Credits:
    ECD: Madeeha Noor
    Creative Concept & Copy: Sahar Ansari
    Art Directors: Umair Ahmed & Ayesha Ikram
     
  • VIS
  • Print Ad 1
    Magazine, double spread.
  • Print ad 2
    Magazine
  • Print Ad 3
    Magazine
  • Print Ad 
    Newspaper
  • Print ad
    Newspaper
  • OOH 1
    Cut Out Hoarding