Band were engaged by startup telco company Mino develop their brand
identity. The name Mino comes from the client considering themselves to
be small fish in a big pond, a part of our brief was to eliminate that
impression and give them a confident personality. The use of the ‘;’
emoticon along side bold typography creates a youthful, approachable and
personable brand. The launch received positive feedback from the
marketplace which has assisted in rapid growth and helped concrete their
position as a serious player in the highly competitive telco market.