Band were engaged by startup telco company Mino develop their brand identity. The name Mino comes from the client considering themselves to be small fish in a big pond, a part of our brief was to eliminate that impression and give them a confident personality. The use of the ‘;’ emoticon along side bold typography creates a youthful, approachable and personable brand. The launch received positive feedback from the marketplace which has assisted in rapid growth and helped concrete their position as a serious player in the highly competitive telco market.