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Minnesota Twins "Swing For The Cities"

  • Minnesota Twins "Swing For The Cities"
    Sending shots across Twins Territory
  • It was six weeks prior to the opening of the 2010 Minnesota Twins season.

    The team had 22,000 season tickets remaining to be sold.

    Our answer?

    An interactive game that delivered thousands of impressions and, most importantly, 100% season tickets sold.

    www.swingforthecities.com
  • CREDITS

    Client: Minnesota Twins
    Agency: Periscope
    Creative Director(s): Charlie Callahan, Scott Dahl
    Designer: Peter Hahn
    Copywriter: Mike Rook
    Producer: Charlie Koch
    Developers: Andy Rakotz
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About Project
To help the Minnesota Twins sell 22,000 remaining season ticket packages, we created a home run derby-style game using Target Field and Twins Ter… Read More
To help the Minnesota Twins sell 22,000 remaining season ticket packages, we created a home run derby-style game using Target Field and Twins Territory as the backdrop. Of course, advertising was throw in the mix as flexible billboards highlighted offers. Read Less
Published: August 22, 2010
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