The main idea is to communicate between background and default text. Into the pixelate background you can see the person that was the best rated DJ according to DJ MAG for 2011. In the October was Roger Sanchez (81st place on the list) and November was Fedde le Grand (14th place on the list). The exception is for September, because of 20th birthday. The appropriate person for that ocassion is the co-founder of MOS James Palumbo.
Let is get back to the background, it awares of where you are standing from the poster, because if you are very close to him you will see the pixelate pattern, code of the picture. If you are very far from the poster, you will see clearly the person and the title. Also, these kind of poster can be in the exterior and apply to the moving vehicale.
Now, we got to the real point. Point of the posters is to attract passerbys attention with the colorised part of text and the picture which is not very clear. If the passerby is interested, he will approach to the poster and read.
Talking about the title, it is very important to understand the connection between the colored text and background. The title in the central of the poster is the name of the most rated song from Youtube by the DJ who is on the background for that month. For example, the most rated song for Fedde le Grand is “Let me think about it”. It can also be some kind of title or slogan for listeners who do not adore electro music.
Accent were used in the top of the block where you can read the name of the artist which is on the background. Even though, you can read from the huge distance who are performers in the box for that month. This is not the rule for September, because of the birthday but you can merge the letters and get the word twenty, which is the anniversary of the Saturday Sessions 2012.
The typeface Museo Sans is based on modern, contrast and geometric style which is related to the electro music. The greatest part is about the 6 forms of the font because, with them it was not so hard to visually categorized the priority of the text.