The set is focused on six subliminal-orders, "OBEY", "FEAR", "PRAY", "BUY", "SEX" and "DIE", inspired by "Brave New World" by Aldous Huxley and "Nineteen Eighty-Four" by George Orwell.
The Ministry of Truth ("Minitrue" in Newspeak) is the Nineteen Eighty-four's ministry of propaganda, able to rewrite history and chronicles.
Boxes are conceived as little pixes containing the real meaning of communication.
Each box contains a two-sided poster and three buttons.
Trimar prints were used on posters and buttons to give a worn down aspect; colored buttons are hand-cut and covered with glass-color, as if the words were coming up from a blank background.